Are You Crowd-Ready? [TechCrunch]

My latest column on TechCrunch asks whether your game is really in the right place for crowdfunding. Crowdfunding has become a very real path to funding for the sorts of games and projects with a marketing story. However those that fail often do because the particular crowd you're after is not big enough to sate your ambition, the story is merely a potential story, or the crowd is not yet aware of crowdfunding platforms.

Here's a link to the article in full.

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