It may be a uniquely British perspective, given the prevalence of broadcast media (I.e. book publishing, music, theatre, radio and television) here, but it is pretty common to encounter the belief that broadcast and games are destined to come together. In particular the idea that games will grow up, that they will mature much as other media have and so get to sit at the adult's table, is highly resilient.
I think this is entirely the wrong way to look at their relationship. For me, the future of broadcast is to report on what happens in games and realise that games are powerful generators of the narratives that they so desperately need.