Most games are invisible. They sit alongside identical-looking games with the same art, same gameplay, same sales strategy and same chances of success. In your local store, they are the games that are quickly discounted, selling for a fifth of their original price. On Facebook, they are all the games that are isometric, with energy-and-levels gameplay quietly stalling on app strips.
A game which is invisible is so because it is neither startling enough nor present enough in users’ attention spans for them to remember it. Big or small, branded or unbranded, online or offline, the game not talked about is invisible.
Sometimes being invisible to the whole market doesn’t matter, as long as you’re visible to a niche. Rail Simulator will never achieve much visibility because of the subject matter, however to train fans it is highly visible. They’re not looking for rail simulators that now involve underwater modes or trains that go to space. All they want is the best experience of manning the London to Edinburgh route in real time.
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