A marketing story is a tale that you tell to the influential people in your market, which they then tell to other people. The story of who you are and what your game represents becomes a part of daily conversation, which makes people interested and leads to sales. Marketing stories come in many shapes and sizes, but the common trait that they share is their ability to spread.
Marketing stories are not an ad campaign, nor are they lists of features. Well-told marketing stories capture the imagination of the reader. It is often the case that they have an accidental beginning, but smart creators grow adept at figuring how to tell them on purpose, and once they have told one successfully they find it easier to do it again.