Games Workshop created the Warhammer 40K universe in 1987. The story of that conflict has allowed GW to produce dozens of inter-related games. The story of Warhammer 40k will never actually end though. It’s a never-ending quest.
The never ending quality of the marketing story perpetually gives the fans something to aspire toward. A brighter future, a new tomorrow, a Second Coming, or some other event in the distance is the ending that will never actually come. This is important, because once a story ends, it becomes a part of the past.
- Conversation Gap
- Investment Story
- Marketing Story
- Platform Story