(with thanks to Chris and Kevin)
A couple of months ago, at Games Invest 2010, I attended a morning of presentations. The real stand-out speaker, predictably enough, was Phil Harrison.
His talk concerned the next generation game company. As a would-be game investing venture capitalist, Harrison expressed that he felt uncomfortable with the old school software development and business model used for games. He wanted companies that could be flexible, who could use metrics and agile development to create minimum viable products and test their assumptions. His ideal, as he explained it, was a company that could potentially add or remove game dynamics quickly from its games, be able to measure user behaviour immediately, respond to audiences, and do so at low cost with the prospect of high profitability.
Harrison was advocating a message of customer validation, low cost, and iterative process as the secret to game development in the 21st century. This is a whole school of thinking that the Silicon Valley people call the lean startup.