All this week I've been posting parts of an article talking about the newest Zynga sensation, CityVille, and explaining how it works. With the article now completed, here are all four posts:
- Part 1, about what CityVille is and why visibility matters
- Part 2, about the gameplay and how it drives retention with open loops
- Part 3, about the social features and the idea of reciprocal trade
- Part 4, about the financial side, how the game makes money, as well as some final thoughts
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