Yesterday, Inside Social Games published a post of mine about the social game market and how I believe that it’s increasingly becoming a red ocean. Red ocean is a term from the book Blue Ocean Strategy, and it means a market that has become bloody with competition. Red oceans tend to be focused on aping, copying and differentiation rather than pure innovation.
This is a trend that I see happening a lot in Facebook gaming in particular, whether for bad or good. I’ll have a follow-up piece on ISG soon, talking about ways to head into the blue ocean instead, and perhaps kick of Facebook gaming’s next generation.