« All Great Marketing Stories are About the Future | Main | Tolstoy, Art, Divided Brains and Roleplaying Games »


Feed You can follow this conversation by subscribing to the comment feed for this post.


Good points about retention. Substantial long term retention = ongoing revenue streams = removal of revenue variability = ability to invest predictably = a long term sustainable studio.

I will note that Panda Poet is a poor example of a game that has difficulty getting 100,000 users. Simple, inherently social games that can be spread across a dozen platforms cheaply rapidly gather millions of players. It is the big iron games that require an install that are burdened by major customer acquisition problems. Their business model / upgrade cycle also makes it dramatically less likely that they'll invest in the necessary systems needed to create long term retention.

take care,


Thanks Danc,

I'm really happy that Panda is doing that well by the way. It's a great game.


The comments to this entry are closed.

Follow What Games Are

What Games Are is about game design, game development, games as art, craft, culture and industry and how you can make better games, written by Tadhg Kelly.

You can follow Tadhg on Twitter here:

Follow @tiedtiger

You can also subscribe via email:

Or RSS (Google Reader etc):


Search What Games Are

Related Posts Plugin for WordPress, Blogger...