A metric is any number that a game maker measures as evidence of player behaviours. Many makers who operate in the online space are especially interested in metrics.
Metrics are very useful but they also lead to avoidance of decision making through over-measuring, vanity metrics (emotionally reassuring metrics) and other tools that fuel rationalisation.
They are also often too slow for proof in emerging markets. Games are a part of the cultural economy, not the service economy, which means fashion and resonance play a big part in whether players are interested in a game or not.
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