A platform story is a type of marketing story woven around an owner-operated platform. They are typically major and well-covered stories in the gaming media. Platform stories often have the trappings of publicity and PR, but may be shifting away from being able to be so orchestrated in the online age.
Related Topics
- Authenticity
- Cause
- Conversation Gap
- Evangelism
- Inspiration
- Investment Story
- Market
- Marketing Story
- Never-Ending Quest
- Over-Delivery
- Platform
- Relationship
- Storyteller
- Tribe
- Vision
- Voice
