A phrase that I keep hearing is no-brainer.
What it's referring to is a game or business idea that is so obvious that you can't think of any reason why you wouldn't do it. It is the idea that literally requires no thought to explain. Some investors (and other powerful figures) love no-brainers. For many, they are in fact the only kind of idea that they really want to hear about. No-brainers seems to fit into a strategy, to be the perfect cog for the golden machine, and so all their problems are solved without the mysterious and complicated hair-pulling exercise that is most game development.
These people are, not to put too fine a point on it, being morons.
Continue reading "Beware the No-Brainers, Part 1 [Morons]" »